In today's competitive landscape of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally acclaimed PR expert who empowers brands establish credibility, achieve top search visibility, and land placements across 900+ media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's professional journey took several unexpected turns. After earning a business education from institutions including Michigan Ross, he started out in retail operations — running national retail stores, leading multiple store locations, and eventually overseeing operations at two national retail companies.
But the entrepreneurial spirit was always there. With a team of partners, he launched a national service provider, sold it, started another, then settled in Cleveland, Ohio, where he built operations Randy Rohde spanning five states — and sold that company also. It was during this time that he found his true calling in digital marketing.
Press Releases With a Purpose
Today, Rohde leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Via his signature brand "The News Guy," he delivers a robust lineup of services engineered to drive real results for businesses.
His core offering is press release distribution, placing stories across major media outlets including AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde delivers featured article placements on leading publications, SEO and local SEO optimization, white-hat link building campaigns, and PPC advertising.
The AI Search Visibility Edge
What truly sets Rohde apart is his expertise in AI search visibility. He views press releases as a form of AI prompt engineering — helping brands shape what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity say about their business. This innovative strategy gives businesses a significant advantage in today's shifting digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes well beyond just his marketing services. He produces dual podcast shows — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring small business stories and insights.
As a sought-after speaker, Rohde has shared his expertise at major events both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on popular podcast programs including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde carries IMDB credits as a producer, actor, and director — proving he can bring stories to life both behind the camera and in the boardroom.
Why Businesses Trust Randy Rohde
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For companies seeking to establish trust, boost their search rankings, and future-proof their marketing, Randy Rohde and The News Guy offer a proven path forward.